👋 Hello, I’m Prince Pal.
SaaS Product UI/UX Designer
I help B2B SaaS startups boost retention using user research and great design.
120+ startups helped / 12M+ users impacted
I’ve great achievements to show
12+
Years of experience
30+
SaaS products successfully launched
600k+
Users have interacted with my designs
$300M
Raised by my clients
Services
Consultation & Strategy
Branding
Visual Communication
Creative Direction
Curation
Design Development
Brand Identity
Brand Development
Brand Activation
Design Systems
Art Direction
Creative Concepting
Print & Editorial
Packaging
Website & Digital Design
Product Design
User Experience Design
User Interface Design
eCommerce
Mobile App Design
Web Design & Apps
Front-End Development
Experiential
Concept & Strategy
Art projects
Values
Collaboration
Creativity
Partnership
Innovation
Transparency
Quality
Simplicity
Authenticity
Purpose
Trust
We have a strong in-house dev team.
Our core expertise covers React, Flutter, NodeJS, Next.js, PHP, and Python.
Plus: WebGL, Three.js & hands-on LLM experience (Gemini, Llama, and DeepSeek).
And yes, we fully support projects after they are launched.
I did hands-on work
directly with these clients:
Accenture
Juniper Networks
Stanford HCI Group
The Art Of Living
Finvasia
Johnson
Credello
Quant Investing
JCI
Virtual Dental Care
Wellpsyche
Indus Hospitals
Advinow
Dental.com
Teledentix
imatest
Finpro Trading
First National Bank
Packt
Args.ai
Paul Merchants
Mind Alliance
Akiba Digital
Expert Options
Aiode
TSI Group
LegalForce
Skills & Tools
I’m always excited about new UI/UX tools that improve my workflow. My favorite tools are Figma, Framer, WordPress, and ChatGPT.
- Figma, Photoshop, Illustrator, Animate, LucidChart, Front-end dev: HTML, CSS
- Building digital projects and brands from conception to launch and all stages. Complex website/app design
- Product development: Style guides, pattern libraries, and Design systems
Social Proof
I actively engage on social media, discussing UI/UX Design, AI/ML innovation, and User Psychology.
Why SaaS Product UI/UX Designer for your SaaS company?
Today, I specialize in UX/UI design specifically for B2B SaaS companies. My focus is on crafting software that not only looks fantastic but also addresses real-world challenges for your business and its users.
Throughout my career, I’ve had the pleasure of collaborating with a diverse array of clients, including:
- Early to mid-stage tech companies seeking assistance with ongoing design challenges.
- Developers with side projects are seeking a design partner to elevate their products to new heights.
- Startup founders with innovative ideas who need support in transforming their vision into a tangible reality.
Let’s work together to create impactful solutions!
Who I Collaborate With
Early to Mid-Stage B2B Tech Companies – You’re facing ongoing design challenges and need an expert to help maintain your momentum.
Startup Founders – You have an exciting product idea but require assistance transforming that vision into a functional and beautifully designed product.
Developers with Side Projects – You’re creating something unique and need a design partner to elevate it to the next level.
Why Choose to Work With Me?
I’m the right fit if you’re seeking a professional who can deliver high-quality design without constant oversight.
Here’s why:
- Collaborative and Communicative: I’m easy to work with and excel at writing and communication—qualities that will be invaluable as we collaborate on your design project.
- Direct Involvement: Unlike agencies that may assign your essential projects to less experienced designers or interns, I handle every project. This ensures consistent, high-quality results without requiring micromanagement. I take the initiative to keep projects moving forward efficiently.
- Personalized Attention: When you work with me, you’ll receive my full attention and commitment. I prioritize your needs to ensure that the designs and solutions we create are precisely what you’re looking for. You won’t find this level of detail or personalized service anywhere else.
- Full-Time Commitment: I work full-time, partnering with dedicated professionals who take their craft seriously. I’m skilled at managing timelines, people, and projects effectively.
The Results You Can Expect
- Comprehensive User Flows: I’ll create detailed user flows that provide your product with structure and clarity, even if you’re starting from scratch.
- High-Fidelity Interface Designs: You’ll receive stunning interface designs that excite you to launch your product and showcase it to investors, customers, or stakeholders.
- Transparent Communication: I ensure you understand the rationale behind every design decision, helping you feel confident in the process and the outcome.
The Results I Deliver
- Comprehensive User Flows: I create detailed user flows that provide your product with structure and clarity, even if you’re starting from scratch.
- High-Fidelity Interface Designs: My designs will inspire excitement for your product launch and make it easy to showcase to investors, customers, or stakeholders.
- Transparent Communication: I ensure you understand the reasoning behind every design decision, helping you feel confident in the process and the final results.
There’s More to It!
When you partner with me, you’re not just hiring someone to create UX/UI experiences from the ground up; you’re gaining much more. Here’s what else I offer:
- Skilled Project Management: I handle project scoping, planning, and estimation to keep everything on track.
- Web and Marketing Design Expertise: I can deliver everything from landing pages to fully functional WordPress websites that drive conversions.
- Professional Copywriting: With native-level English proficiency, I ensure your microcopy and communication are polished and practical.
I’ll Be a Great Fit If You:
- I prefer a proactive, results-driven approach.
- Recognize that design is an iterative process that evolves and improves over time.
- Value clear and thoughtful communication, as well as constructive feedback.
- Prioritize tangible outcomes over simply logging hours.
- They are comfortable and prefer to work asynchronously.
Interested in Collaborating?
I’m selective about my projects to ensure a great fit and the best possible outcomes. If you’re interested in working together, let’s discuss your project!
Design Process
My process is grounded in a personal philosophy that keeps me centered when the going gets tough: Spread creative confidence, create shared meaning, build respect and trust, make space for flexibility, and, finally, remember to have fun!
“Create products that work, feel, and sell like a dream.”
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Analysis
1. Competitive Analysis
McDonald’s and Burger King are direct competitors, while the prepared foods section of the local supermarket could be an indirect competitor to both of them – especially if its burger is good.
- Identify any potential threats or opportunities they pose to your business.
- Identify key competitors in the market.
- Gather information about their products, services, and pricing.
- Analyze their marketing strategies and messaging.
- Evaluate their strengths and weaknesses.
- Assess their market share and customer base.
- Identify any unique selling points or differentiators.
- Compare their customer reviews and feedback.
- Monitor their online presence and social media activity.
- Stay updated on their new product launches or initiatives.
2. SWOT Analysis
Creating a well-informed and data-driven roadmap for making informed design decisions.
- Define the specific goal of the SWOT (e.g., deciding on a new product rollout).
- Identify available internal data and external sources.
- Brainstorm and list ideas for each SWOT category.
- Review and filter brainstormed ideas.
- Focus on the most impactful strengths, weaknesses, opportunities, and threats.
- Translate SWOT findings into a clear action plan.
- Align the plan with the original objective.
3. Mental Model
Creating a well-informed and data-driven roadmap for making informed design decisions.
- Understand users by conducting user interviews to understand their thoughts, perceptions, and mental frameworks related to the product or service.
- Analyze user feedback, such as comments, suggestions, and complaints, to identify patterns and gain insights into users’ expectations and mental models.
- Develop user personas based on research findings, which can help you understand different user perspectives, needs, and mental models.
4. Task Analysis
I create tasks by visualization or map of the user’s path, highlighting their actions, thoughts, emotions, and pain points throughout the journey.
5. Red Route Analysis
After finding the critical user paths that are most important for the success of your website or application. These are the user journeys that are considered essential for the website or application to fulfill its key objectives.
Defining smooth and easy red routes for your users is like allowing them to travel from Point A to Point B without any obstacles.
Design
6. Wireframes
In this early stage of the design phase, users and team members gain a sense of UX and can easily spot potential usability problems, allowing for early and painless iteration.
- Black and white interactive sketch-like layouts
- It helps to establish the information hierarchy and user flow within the interface.
- Wireframes allow for early feedback and iteration from users and stakeholders before moving into high-fidelity mockups.
- Axure tool that I use for Low/High fidelity wireframing.
7. High Fidelity Mockups
After the approval of wireframes from my client, It’s time to design the high-fidelity mockups. Before starting the high-fidelity either the client provides the brand guideline document or I create it. In a brand guideline document, I define Logo, Color palette, Typography, Iconography, and a detailed design system for a seamless experience. For High-fidelity mockups I use Figma, AdobeXD, Illustrator, and Photoshop tools.
I prefer Zaplin or Figma for design hands-off.
8. Interactive Prototypes
Use mockup screens to quickly develop interactive prototypes. I use collaborative tools like InVision or Figma app for this. This lets the team and the clients easily observe the product’s features, flow, and interaction.
9. User Stories
I also write user stories to effectively understand and communicate the needs, goals, and behaviors of the users for developers. So that there will be no confusion between High-fidelity prototypes and product developers. These user stories help product managers to plan the weekly sprints.
10. Sprint Planning
In sprint planning I define and prioritize the work to be done in an upcoming sprint, ensuring clear goals and expectations for the development team.
11. Usability Testing
y conducting Usability Testing I’m evaluating your product to uncover usability issues and gather feedback for iterative improvements.
- I recommend 5 to 10 mins Usability testing daily can be conducted throughout the product development lifecycle.
- As a moderator, I conduct Usability tests with representative users to gather qualitative data.
- I conduct testing in a controlled environment or remotely.
- Usability testing provides me insights into user behavior, preferences, and satisfaction.
- It helps me validate design decisions and refine the user experience.
- In my Usability testing report, I analyze and identify patterns, trends, and actionable recommendations.
12. Iteration Planning / Design
I use the HEART framework, a UX measurement model by Google, that helps teams track Happiness, Engagement, Adoption, Retention, and Task success to evaluate and improve user experience.
- Consolidate feedback and prepare the design for further development or broader testing.
- Drive continuous improvement and ensure alignment with user needs.
- Track progress so each iteration moves the product closer to the final vision.
- Involve users in shaping the concept.
- Document changes or features that need adjustment based on feedback.
- Use results from earlier tests to refine concepts.
