Cleaning Mess Created By AI
Agentic AI Designer &
Fractional UX Expert
SaaS
Fintech
Healthcare
Design & Business. Both Counts.
I help B2B startups and tech companies solve UX challenges and maximize ROI.
❋ PROJECTS
22—26
I help startups and Series A–D teams build meaningful relationships between their products and customers.
Aiode – AI For Music Producers
Redesigned Aiode’s product, website, and landing pages over two years, helping simplify music creation and support the platform’s growth and acquisition.
Dental AI Receptionist
AI-powered dental receptionist platform designed to reduce front desk workload, improve patient rebooking, and streamline clinic operations with ethical, human-centered automation and EMR integration.
Akiba One – Fintech + Regulatory Compliance App
Redesigned Akiba One, an enterprise fintech SaaS platform, focused on workflow automation, KYC verification, and scalable UX systems.
Dental.com AI Assessment
Discover how I designed an AI-powered dental platform for Dental.com, featuring a CICI chatbot, mobile-first design, and a seamless user experience.
Olive & Oak – Real Estate Company Branding Case Study
Luxury branding and website design for Olive & Oak, a Dubai real estate brand focused on trust, elegance, and global investors.
🏆 Awards & Features
Tools I Use
I integrate design, AI, and management tools to deliver growth-driven solutions.
Design
- Figma for UI Design & Claude Design for dev-ready prototyping
- Runway ML for video ads/presentations
- Illustrator for Brand Identity Design
- Framer and WordPress for Website Development
Project Management & AI
- Jira, Clickup, and Azure DevOps for project management
- ChatGPT, Claude, Runway, and Adobe Firely AIs to enhance the user experience
Process & Philosophy
Testimonials
A track record of treating clients right.
“Outstanding UI Designer! We have completed a few projects with Prince and will work with them again anytime. Great Work!”

David Eberli
Founder / CTO at eCarUp
Design Services
I am a digital designer with 12+ years of experience crafting impactful products and experiences.
Webflow

Product Design
Crafting seamless, user-friendly digital experiences.

UI/UX Audit
Enhancing user experience through comprehensive audits.
- E-commerce audit
- Web app audit
- Mobile app audit

Agentic AI Design
Designing AI Products That Turn Complex Systems Into Simple Experiences.
- AI Product Design
- Agentic AI Experiences
- Workflow Automation
Ways to work together
Get started.
Fractional Service
Embedded Design Partner
Plug into your team to raise the bar on product and AI UX, week over week.
- AI agent experience design
- UX audits & clarity optimization
- Design systems & component libraries
- Design direction & mentoring
Project-Based Service
End-to-end engagement
A defined scope — from a 0 → 1 launch to redesigning a mature platform.
- Discovery, IA & decision flows
- End-to-end product & UI design
- Interactive Figma prototypes
- Developer-ready handoff
The Problem
Your product is innovative, but its design is holding it back.
🚪
Customers Drop-offs
A bumpy onboarding process and a complicated first use can deter people, causing them to drop off before realizing the benefits.
👎
Low Conversions
The layout and design are confusing, making it challenging for users to perform basic tasks without getting frustrated.
🧲
Bad User Retention
Confusing setups and awkward features frustrate users, prompting them to switch to alternatives and ultimately leading to greater losses over time.
The Solution
Hi, I’m Prince Pal.
How can I help your business increase its MRR?
I work with fast-growing B2B SaaS companies with strong engineering teams and complex software, but they need my help to enhance their product user experience.
12+
Years of experience delivering UX and design services
30+
SaaS products successfully redesigned or launched

Industry Expertise
I design delightful UX to boost your business growth.
Fintech
Fintech and Regulatory Industries
- Created an experience for fraudster detection
- Created the best credit card experience
- Digital Identity Verification
- Insurance and Claim Processing
- Created the UX of Subscription Analytics
SaaS AI
Specializes in reducing customer churn
- Boosting trial-to-paid account conversions
- Conducting a UX audit to pinpoint the design flaws
- Crafting a custom-designed web application
Healthcare
Designed teledentistry software
- Virtual (Tele) Appointments Experience
- Health Records Management with AI
- Health Tracking Experience
- Mental Health and Stress Management UX
- Clinical and Patient Portal Designs
Trusted by the successful SaaS companies

Why SaaS Founders Need a Strong Brand & Product Strategy
💡
Stand Out in a Crowded Market
A clear brand and product strategy sets your SaaS apart, showing what makes you unique and why customers should choose you.
💰
Attract Investors & Partners
A strong strategy shows investors your clear vision and solid plan, making your SaaS more attractive and competitive in a crowded market.
🌷
Scale & Grow with Confidence
As your business grows, a strong brand and strategy ensure consistency, keeping your SaaS solution adaptable to evolving customer needs.
UX books authored by Prince Pal
I’m the author of two insightful UX books that share valuable knowledge and expertise in user experience design.
In my Blog, I write about UI/UX, Design, Art, Mindfulness, and Music.
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What Is a Fractional UX Designer? Why Companies Are Hiring One?
Learn what a fractional UX designer is, what they do, and why more companies are hiring one instead of a full-time design employee.
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Design Inspiration That Hits Different – This is the Good Internet
A personal link list by Prince Pal – design inspiration and thought-provoking YouTube videos…
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Modern Web Interface Guidelines for AI-Powered Products
Essential web interface guidelines covering accessibility, performance, forms, navigation, and design systems. Proven UX…
Frequently Asked Questions
I start with systems, not screens — understanding real user behavior, mapping workflows before UI, and identifying friction in decision-making. Then I design for scale, not just usability.
That’s a fair question. Honestly, AI tools are great — they can whip up a quick interface faster than anyone. But here’s the thing: they don’t think. They don’t pause to ask why. They don’t understand the messy, beautiful complexity of your users or the subtle goals behind your product.
What I bring is that missing layer of thought — the context, the empathy, the reasoning behind every pixel. I dig into what your users actually need, what’s confusing them, and how we can turn that insight into experiences that keep them coming back.
When you work with me, you don’t just get polished design files dropped into a folder. You get a thinking partner — someone genuinely invested in making your product work better and grow faster.
Agentic AI Design is a modern product design approach where specialized AI agents assist with research, wireframing, visual design, prototyping, and development. Instead of relying on a single tool, I orchestrate multiple AI systems while applying human expertise to guide strategy, decision-making, and product direction.
Figma, Axure, and Framer for design; Claude Code and Claude Design for UI → code workflows; plus RunwayML, Veo, Seedance, ChatGPT, and MidJourney across AI-driven production.
I primarily work on:
– AI copilots and assistants
– AI-powered applications
– SaaS platforms
– Enterprise software
– Healthcare products
– Fintech products
– Workflow automation systems
– Multi-user dashboards
The cost of the MVP UI/UX Design is directly proportional to the project’s scope. However, the basic engagement costs with me can be USD 30 per hour.
Yes, I specialize in redesigning legacy software. I have extensive experience modernizing outdated systems and can help improve their usability and user experience.
Good design does much more than polish the surface. It quietly improves how people experience your product — and how your business performs. Here’s what thoughtful UX design can bring to the table:
- Save development costs — Testing and refining designs early prevents expensive rework later.
- Boost customer retention — When things work, people stick around.
- Attract investors and new funding — Strong design signals maturity and vision.
- Gain a competitive edge — Great experiences are challenging to copy.
- Increase recurring revenue — Happier users are more likely to upgrade and renew.
- Improve reviews and referrals — Good design turns customers into advocates.
- Reduce training and support costs — Clear, intuitive interfaces need less explanation.
- Increase feature adoption — Simpler flows encourage exploration and use.
- Align your product and marketing — A cohesive design language builds trust.
- Enhance usability and efficiency — Better workflows mean fewer errors and faster results.
- Overcome sales hurdles — Strong design helps tell your product’s story with confidence.
- Speed up delivery — A well-built design system keeps teams consistent and efficient.
Yes — based in SAS Nagar (Mohali), India, collaborating with founders and teams across the US, UK, EU, and beyond.





























