At Config 2025, Figma didn’t just unveil a few features—it redrew the map.
What used to be a sleek collaborative design platform now aspires to be something much larger: a comprehensive creative operating system.
Everything—from prototyping and websites to content and even code—now lives in one space.
It’s a bold direction. And honestly? I’m still wrapping my head around it.
Let’s walk through what’s new, starting with the headline features:
🔵 Figma Sites – Yes, You Can Now Publish Real Websites
Design something. Hit publish. That’s it: no code, no export, no back-and-forth.
Figma Sites lets you build and launch responsive websites straight from your design file. You get smart blocks, layout tools, and even this fun little AI prompt feature that lets you write something like “make this text float like a feather” and—boom—it animates. A CMS layer is on the horizon, too.
Feels like a precise nudge toward tools like Webflow and Framer. Only… simpler?
Feels like a precise nudge toward tools like Webflow and Framer. Only… simpler?
🔵 Figma Make – Describe It. Get Code.
This one feels wild. You type out a feature in plain English—“Add a sticky header with dropdown nav”—and Figma Make gives you actual working code.
It’s powered by Claude 3.5, so it’s smart enough to interpret context. And instead of just mocking up the visual side, you can prototype functional logic on the canvas.
Sort of like Copilot… but built into your design flow. Intriguing, right?
🔵 Figma Draw – Now You Can Illustrate, Too
They’ve added expressive vector drawing tools with real-time stroke effects, textures, and brushes. You can sketch logos, icons, or full-blown illustrations without jumping into Illustrator or another app.
It’s not trying to replace everything—yet—but if you like having your creative flow uninterrupted, this might be your new favorite tab.
🔵 Figma Buzz – AI-Powered Marketing Content (Inside Figma?)
This is where things get even more interesting. Figma Buzz brings brand-safe content generation directly into your design system.
Think: templates, AI-generated visuals, and social media-ready copy—co-created by design and marketing in the same shared space. Less Canva hopping, more alignment.
A Few Smaller (but Not Small) Updates
- Grid 2.0 – More responsive, flexible layout systems
- AI Prototyping – Generate entire user flows and animations from text prompts
- Visual Search – Find components by uploading screenshots
- Deeper Dev Mode – “Ready for Dev” tags, focus views, better handoff
- GitHub Integration – Closer ties between your files and your repo
So, What Do We Make of All This?
Figma is moving fast and far. It’s not just a design tool anymore. It’s trying to become a platform—one space to design, build, prototype, illustrate, and promote.
There’s a lot to be excited about here. But there’s also… some tension.
Will this streamline our process, or centralize too much?
Will designers lose that creative “feel” if AI fills in too many blanks?
Can a single tool serve everyone—marketing, engineering, brand, product—without becoming a bit too bloated?
I don’t know. Not yet. But I do know this:
I’ve already started playing with it.
And yeah, it’s pretty fun.