DoJob AI Case Study

Phase 1: UX Audit

Identify existing usability issues and gaps in the DoJob AI platform to improve its user experience.

Process:

1. Stakeholder Interviews: Discussed with the client to understand business goals, target users, and primary pain points.
2. Heuristic Evaluation: Analyzed the platform using Jakob Nielsen’s 10 usability heuristics.
3. User Feedback: Reviewed feedback from current users to identify common frustrations and desired features.

Findings:

• Navigation Issues: Users found the navigation structure unintuitive, leading to confusion about where to start and how to access specific features.
• Lack of Onboarding: The absence of a guided onboarding process caused new users to struggle to understand the value proposition and core functionalities.
• Inconsistent Design Patterns: The inconsistencies of typography, spacing, and button style created a fragmented experience.
• Complex Workflow: The workflow for creating and managing documents was overly complex, requiring multiple unnecessary steps.

Proposed Solutions:

• Redesign the navigation to follow a clear and logical hierarchy.
• Implement a guided onboarding flow for first-time users.
• Develop a cohesive design system to ensure consistency.
• Simplify workflows for document creation and management.

Phase 2: Competitor Analysis

Objective: Understand industry standards and identify opportunities for differentiation in the AI-powered SaaS space.

Process:

1. Competitor Identification: Researched direct competitors offering AI-driven document creation and management tools like Jasper, Write Sonic, and Grammerly.
2. Feature Benchmarking: Compared core features, usability, and design aesthetics of competing platforms.
3. Strengths and Weaknesses Analysis: Evaluated what competitors excelled at and where they fell short.
4. User Reviews: Analyzed user feedback on competitors to identify common pain points and unmet needs.

Findings:

• Strengths of Competitors:
  • Clear onboarding processes with interactive tutorials.
  • Highly visual dashboards with real-time analytics.
  • Robust AI capabilities for document drafting.
• Weaknesses of Competitors:
  • Overly complex interfaces with steep learning curves.
  • Limited customization for workflows and document templates.
  • Inconsistent user experience across different modules.

Opportunities for DoJob AI:

• Focus on simplicity and intuitiveness to reduce the learning curve.
• Provide customizable workflows to adapt to diverse business needs.
• Ensure a consistent and cohesive design across all platform modules.
• Leverage advanced AI features to offer real-time contextual assistance.

Implementation: The competitor analysis’s insights informed key design decisions, such as creating a user-friendly onboarding process, streamlining workflows, and enhancing the platform’s visual consistency.

Phase 3: Design System Development

Establish a foundational design system to create a seamless and consistent user experience.

Components Created:

1. Typography: Defined a hierarchy of fonts with appropriate sizes, weights, and line heights.
2. Color Palette: For accessibility, choose a modern, professional color scheme with primary, secondary, and neutral tones.
3. UI Elements: Designed buttons, input fields, dropdowns, modals, and cards with a consistent style.
4. Grid System: Implemented an 8px grid to maintain spacing consistency across layouts.
5. Icons and Illustrations: Selected a cohesive set of icons and created custom illustrations for onboarding and empty states.