B2B SaaS Branding Designer

B2B SaaS Branding Services

🧠 Brand Architecture

Brand architecture is the strategic foundation that brings order and clarity to your entire brand portfolio.

Whether you’re B2B, B2C, or managing multiple products or acquisitions, I help organize your offerings into a clear, cohesive system that simplifies decision-making, sharpens communication, and strengthens your brand’s connection with the right audience at every touchpoint.

📝 Brand + Product Naming

Naming might seem simple, but it’s one of the most important (and tricky) parts of building a brand. Whether you’re starting fresh, launching a new product, or trying to unify things after a merger, the correct name can make all the difference.

I take a thoughtful and strategic approach—considering your market, audience, and even the way the name sounds and feels—to ensure it fits perfectly within your brand architecture.

A good name doesn’t just sound nice; it captures the essence of what you do and creates an instant connection with the people you’re trying to reach.

🗣 Brand Messaging

Brand messaging isn’t just about finding the right words—it’s about getting to the heart of what your brand stands for.

I help you uncover what makes your brand unique, the value you bring to the world, and then shape that into clear, honest messaging that truly reflects you.

The goal is to create a voice that remains consistent—whether you’re speaking to customers, your team, or the broader market.

When your message is aligned and authentic, it doesn’t just tell your story—it gets people to believe in it and want to be part of it.

🎨 Visual Identity + Logo

Your logo is more than just a design—it’s the distilled essence of your brand in one powerful symbol.

When I create visual identities and logos, I delve deeply into your brand’s purpose, values, and long-term vision to craft something that’s not only visually appealing but also meaningful.

It’s designed to be flexible, memorable, and built to last—working just as well on a tiny app icon as it does on a billboard.

And because it’s part of a larger visual system, your brand looks and feels consistent wherever it appears, helping you build trust and recognition from the start.

📐 Design Systems

I build design systems that do more than keep things tidy—they ensure your brand feels consistent, recognizable, and relevant everywhere it appears.

Whether it’s a web app, a massive UI library, a quick Instagram post, or a tradeshow booth, I think through it all.

Our systems are built to scale, easy to use, and designed to reflect what makes your brand unique.

They’re not just about visuals—they help teams move faster, stay aligned, and create experiences that look and feel like you, every time.

📚 Brand Guides

Brand guides are your go-to reference for keeping everything on-brand, no matter who’s creating what.

Think of them as a clear, practical roadmap—covering everything from logo use and color choices to tone of voice and messaging tips.

I create guides that help your team (and any partners you work with) stay aligned, whether they’re designing a landing page or writing a tweet.

It’s all about making your brand easy to understand, easy to apply, and impossible to confuse—so wherever your brand appears, it feels consistent, intentional, and unmistakably you.

What I Do in Brand Guides

Here’s what I typically include:

• Logo Usage Rules
  Clear dos and don’ts for how your logo should appear, including sizing, spacing, and placement on various backgrounds.
• Color Palette
  Primary and secondary colors, along with usage breakdowns—so your brand always looks sharp and consistent across channels.
• Typography System
  Font families, hierarchy rules, and how to apply them for both digital and print.
• Visual Elements
  Iconography, illustration style, imagery guidelines, patterns, and other visual cues that make your brand recognizable.
• Tone of Voice & Writing Style
  How your brand should sound—whether it’s friendly, professional, playful, or a mix. I include real examples and practical usage.
• Messaging Frameworks
  Key messages, taglines, elevator pitches, and how to adapt them for different audiences.
• Layout & Grids
  Guidelines for how your designs should be structured—beneficial for UI design, social posts, and print materials.
• Usage Examples
  Real-world applications of the brand—so your team sees how to apply the guidelines, not just read them.
• Dos & Don’ts
  To help avoid inconsistencies, I include common pitfalls and a guide on how to prevent them.

📄 Brand Templates & Collateral

Brand templates and marketing collateral are all about making it easier for your team to create stuff that looks, feels, and sounds like your brand—without starting from scratch every time.

I design flexible, ready-to-use brand templates that help your team move fast and stay on-brand—no matter the platform, campaign, or context. Here’s where these templates and assets come to life:

• Printable & Swag Design
  From T-shirts and stickers to business cards and welcome kits, I ensure a cohesive and well-designed look.
• Pitch Decks & Investor Presentations
  Visually polished decks that align with your brand and tell a compelling story to investors or stakeholders.
• Marketing & Sales Decks
  Modular slide templates your team can use (and won’t ruin the layout).
• Social Media Templates
  For posts, stories, carousels, and ads—designed to match your brand, optimized for performance.
• Email Design Templates
  Consistent layouts for newsletters, announcements, product updates, and onboarding flows.
• One-Pagers & PDFs
  Branded documents for sales, onboarding, case studies, or internal use—easy to update and share.
• Ad Creatives
  Banners, graphics, and variations for paid campaigns across platforms like Google, LinkedIn, Meta, and X.
• Event & Tradeshow Materials
  Posters, signage, booth graphics, and swag design—branded and print-ready.
• Internal Comms & HR Templates
  Branded templates for announcements, policy docs, and culture decks that reflect your brand tone.
• Product Launch Toolkits
  Asset bundles to support launches—social banners, landing page graphics, email headers, and more.

🛍 Packaging Design

Packaging design is where your brand comes to life—tangibly, visually, and emotionally.

It’s more than just wrapping; it’s the first physical touchpoint your customers have with your product.

I design packaging that tells your brand’s story the moment someone picks it up.

Whether it’s sitting on a store shelf or arriving in an e-commerce box, I focus on every detail—from look and feel to materials and sustainability.

The goal? To create packaging that not only protects the product but also leaves a lasting impression and feels just right for your brand.

🎯 Campaign Design

Social media is constantly evolving—new algorithms, formats, and trends emerge every other week.

That’s why I take an audience-first approach to content design, helping you create visuals that not only stop the scroll but also speak directly to the people you’re trying to reach.

Whether it’s infographics, eye-catching reels, topical posts, creative graphics, or professional campaign visuals, I focus on creating content that is consistent, impactful, and aligned with your goals.

From everyday posts that spark engagement to full-scale ad campaign assets, motion graphics, or video content, I design with purpose.

So your brand not only looks good but performs better and builds a loyal following over time.

🎮 Gamification

A bit of fun can go a long way. I design rewarding brand experiences that keep users engaged and curious.