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Know Your Author - Prince Pal Singh
Entrepreneur, Public Speaker, UI UX Designer & Mentor

UI/UX Designer
With a strong background in consultancy, I have held various roles including User Researcher, Usability Tester, Product Manager, Branding Consultant, and UI/UX Designer. My experience spans B2B and B2C digital SAAS products, allowing me to bring a comprehensive skill set and diverse expertise to any project.
Entrepreneur
As an entrepreneur since 2009, I embarked on my journey with the establishment of Think 360 Solutions in 2012. Over the years, my startup has experienced remarkable growth and success, continually thriving with each passing year.
Mentor
As a designer, I firmly believe that we are currently engaged in solving complex problems at a systems level. We are not only addressing immediate challenges but also asking crucial questions about the impact of technology on our present and future. By exploring these important considerations, we strive to shape a path forward that aligns with our collective goals and aspirations.
Public Speaker
I firmly believe in the transformative power of good design to positively impact lives. As an advocate for gender equality in technology, I actively support initiatives that strive to bridge the gender gap. Additionally, I am dedicated to mentoring and nurturing aspiring designers, empowering them to pursue their passion and achieve their full potential in the field.
Why Become a UI/UX Designer
Becoming a UI/UX designer offers the opportunity to combine creativity with problem-solving, contribute to positive user experiences, and shape the future of digital products.

Be in Demand
UX is a high-growth sector. The demand for UX designers far outstrips the supply of qualified professionals.

Get Well Paid
UX designers are highly paid. The average entry-level salary for a UX designer in the USA is $22K to $50K.

Love Your Job
UX designers make an impact. They solve real-world problems using an exciting mix of research, design, technology, and psychology.
What You’ll Achieve By This Book
Unlocking Opportunities in Job Seekers and Empowering First-time Product Builders

UI UX Principles
Gain a Deep Understanding of UX/UI Principles: Learn the core principles and best practices of user experience and user interface design, enabling readers to create intuitive, user-friendly, and visually appealing digital products.
UI UX Process
Master the Design Process: Explore the step-by-step design process, from research and ideation to prototyping and testing, equipping readers with practical skills to create effective and user-centered designs.
Career
Advance Career in UX/UI Design: Obtain valuable insights and tips for career advancement in the UX/UI field, including advice on building a portfolio, interviewing techniques, and staying updated with industry trends and tools.
Stay Updated
Stay Updated with Emerging Trends: Stay abreast of the latest trends, technologies, and design approaches shaping the UX/UI landscape, ensuring readers are equipped with the knowledge and skills to adapt and innovate in a rapidly evolving industry.
Chapters I’ve Covered
I covered 24 topics in the shape of chapters that can be charting your course to Career success and Product excellence

Introduction to UIUX Design
- User Experience (UX) Design
- User Interface Design
- Good UI Vs Bad UI
- The Important of UI UX Design
- The History of UI UX Design
- The Role of UI UX Designers
- Laws of UX
- Design Thinking Process
- The Tools of UI UX Design
- Trends and Future Directions
Empathy
In this chapter, I explained why Empathy is an essential skill that helps designers create products that meet the needs of users and provide a positive experience.
User Research and Analysis
- Define the research goals
- Identify the target audience
- Choose the right research methods
- Create research materials
- Recruit participants
- Types of user research
- Red Routes
- Create User Personas
Information Design
In this chapter, I explained - Information design is a crucial aspect of design that focuses on effectively presenting information in a way that is user-friendly and easy to comprehend
Information Architecture
- The Importance of Information Architecture
- Principles of Information Architecture
- IA and UX Design
Prototyping and Wireframing
- Low-fidelity Vs high fidelity wireframes
- What do we define in wireframes?
- Top Tools for Wireframing
- Why is Axure my first choice for wireframing?
Visual Design
- Principles for Creating a Visual Design
Design Systems and Style Guides
- What is a Design system?
- Why are design systems so important?
- How are design systems created?
- The components of a design system
- Brand identity design and design systems
MVP (Minimum Viable Product)
- Write a lovable MVP document
Usability Testing and Evaluation
- Types of Usability Testing
- Conduct Remote Usability Testing
- Guerrilla Usability Testing
- Examples of Guerrilla Usability Testing
- A/B Testing or Split Testing
UX Audit
- Who Can Benefit From UI UX Audit Services?
- UX Audit & Testing KPI's
- Tools for UX Audit
UX Writing
In this chapter, I explained how UX writing uses concise, clear, and user-centered language to guide users, provide instructions, and communicate information effectively.
Designing for Mobile and Responsive Web
- Why Design for Mobile and Responsive Web?
- The Importance of Mobile-First Design
- PWA Apps
Designing for Accessibility and Inclusivity
- Types of Accessibility Problems
- How to Fix Accessibility Problems
- Website Accessibility Checklist
- Accessibility tools
Designing for Emerging Technologies: AR/VR
- Design Process for AR/VR
- User Experience Design for AR/VR
- Challenges in Designing for AR/VR
Designing for E-commerce and Conversion
- Key Elements/Practices of E-commerce Design Conversion
- Innovations in E-commerce Design?
- Tools for E-commerce and Conversion Optimization
Designing for Social Media and Content Strategy
- Influencer Marketing
- Video Content
- Analytics and Metrics
- Personalisation
Designing for Gamification and Engagement
- Types of game techniques in UX Design
- Game Theory and Gamification
- Gamer Types
- Gamification in big enterprise companies
Designing for Branding and Identity
- What is Branding?
- Designing for Branding and Identity Steps
- Role of Branding in UX
- Brand Experience
Customer Experience (CX)
- Optimize Customer Experience
Collaborating with Developers and Product Managers
- User Stories for Developers
- User Stories for Sprint Planning
- Agile Development Process
- Agile Vs Lean Development Process
AI for UX designers
- How ChatGPT helping UI UX Designer
Understanding of On-page SEO
- Elements of On-Page SEO
Advancing Your Career in UI UX Design
- Credits
- Index

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E-Book
This e-book provides a comprehensive overview of the field of UI UX design. It covers everything from the basics of design principles and color theory to more advanced topics such as user research, wireframing, and prototyping.

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