Hello, I’m Prince Pal
Principal UI/UX Designer
I help startups and tech companies solve UX challenges and maximize ROI. I design cost-effective, AI-powered B2B SaaS products and bring their apps, websites, or platforms to life.
120+ startups helped / 12M+ users impacted
The Problem
Your product is innovative, but its design is holding it back.
🚪
Customers Drop-offs
A bumpy onboarding process and a complicated first use can deter people, causing them to drop off before realizing the benefits.
👎
Low Conversions
The layout and design are confusing, making it challenging for users to perform basic tasks without getting frustrated.
🧲
Bad User Retention
Confusing setups and awkward features annoy users, causing them to switch to alternatives, which ultimately leads to more losses over time.
The Solution
Hi, I’m Prince Pal.
How can I help your business increase its MRR?
I work with fast-growing B2B SaaS companies that have strong engineering teams and complex software, but they need my help in enhancing the user experience of their products.
12+
Years of experience delivering UX and design services
30+
SaaS products successfully redesigned or launched
Design Services
I bring over 12+ years of experience in Product Design. As a UX designer, I combine research, psychology, and digital design to create high-quality products and UI/UX services.
Product Design
Crafting seamless, user-friendly digital experiences.
UI/UX Audit
Enhancing user experience through comprehensive audits.
- Ecommerce audit
- Web app audit
- Mobile app audit
No-Code Development
I design and develop SEO-compatible no-code Framer websites.
- Framer website development
- WordPress development
- Webflow development
Industry Expertise
I design delightful UX to boost your business growth.
Fintech
Fintech and Regulatory Industries
- Created an experience for fraudster detection
- Created the best credit card experience
- Digital Identity Verification
- Insurance and Claim Processing
- Created UX of Subscription Analytics
SaaS AI
Specializes in reducing customer churn
- Boosting trial-to-paid account conversions
- Conducting a UX audit to pinpoint the design flaws
- Crafting a custom-designed web application
Healthcare
Designed teledentistry software
- Virtual (Tele) Appointments Experience
- Health Records Management with AI
- Health Tracking Experience
- Mental Health and Stress Management UX
- Clinical and Patient Portal Designs
Trusted by the successful SaaS companies
Pick the perfect package for your needs
It all depends on where you are on your journey.
Premium (Best Value Plan)
Brand & Full Product Package
For founders starting from scratch—no brand, SaaS, website, or app yet.
What’s Included:
- Discovery & UX Audit
- Strategy Calls
- Prototype & Wireframes
- Design Direction
- Brand Strategy & Creation
- UI Design for Desktop & Mobile
Essential
Full Product Package
For founders with a brand who need a SaaS, website, or app.
What’s Included:
- Discovery & UX Audit
- Strategy Calls
- Prototype & Wireframes
- Design Direction
- UI Design for Desktop & Mobile
Lite
UX Optimization Package
For founders with an existing SaaS, website, or app who need a better user experience.
What’s Included:
- Discovery & UX Audit
- Strategy Calls
- Sitemap & Information Architecture
- Prototype & Wireframes
Why SaaS Founders Need a Strong Brand & Product Strategy
💡
Stand Out in a Crowded Market
A clear brand and product strategy sets your SaaS apart, showing what makes you unique and why customers should choose you.
💰
Attract Investors & Partners
A strong strategy shows investors your clear vision and solid plan, making your SaaS more attractive and competitive in a crowded market.
🌷
Scale & Grow with Confidence
As your business grows, a strong brand and strategy ensure consistency, keeping your SaaS solution adaptable to evolving customer needs.
❋ PROJECTS
17—24
I help startups and Series A–D teams build meaningful relationships between their products and customers.
Svaggy Food Delivery App Case Study
From branding to multi-app UX, Svaggy was designed for Prague’s food lovers—built with local insights and brought to life by Think 360 Studio.
AI-powered Dental Assessments for Dental.com
Explore how I created an AI-powered dental platform for Dental.com, featuring the CICI chatbot, mobile-first design, and a seamless user experience.
DoJob AI Case Study
Redesigning DoJob AI: A UX audit, design system, and intuitive UI transformed this AI-powered SaaS into a seamless business tool.
Fitness app UI/UX
Easy to find your medical prescriptions near your thumb.
Dashboard Designs
Explore dashboard designs for B2B and B2C SaaS applications.
🏆 Awards & Features
Tools I Use
I integrate design, AI, and management tools to deliver growth-driven solutions.
Design
- Figma for UI Design and Figjam for brainstorming
- Photoshop for Image Editing
- Illustrator for Brand Identity Design
- Framer and WordPress for Website Development
Management & AI
- Jira, Clickup, and Azure DevOps for project management
- ChatGPT, Leonardo, and Adobe Firely AIs to enhance the user experience
Testimonials
A track record of treating clients right.
“Outstanding UI Designer! We have completed a few projects with Prince and will work with them again anytime. Great Work!”
David Eberli
Founder / CTO at eCarUp
UX books authored by Prince Pal
I’m the author of two insightful UX books, sharing valuable knowledge and expertise in user experience design.
The Ultimate UI UX Handbook
This book isn’t just about theory and concepts. It’s a UI/UX practical guide packed with real-world examples, actionable advice, and insightful case studies. It’s designed to inspire, challenge, and empower you to create designs that leave a lasting impact.
UI UX glossary
It’s an indispensable resource curated for aspiring designers and product owners alike. Dive into a comprehensive collection of over 450+ essential terms meticulously compiled to demystify the intricate world of User Interface (UI) and User Experience (UX) design.
In my Blog, I write about UI/UX, Design, Art, Mindfulness, and Music.
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A UX Generalist for the AI Era – Lessons From My Design Journey
AI is redefining UX design. Discover how UX generalists blend human empathy, strategy, and AI tools to craft smarter, more adaptive experiences.
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Hawkins at Netflix: A Design System That Grows With the Product
Discover how Netflix’s Hawkins design system balances consistency and flexibility to scale across platforms…
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SaaS Product Design: UX Before & After AI + Resources
Explore how AI is transforming UX design—from user flows and prototyping to ethics, personalization,…
Want More?
UIUXshowcase is my curated corner of the internet, where striking websites, smart articles, and design treasures come together. Every piece is hand-picked for its originality, impact, and that ‘wow’ factor you can’t fake.
FAQs
What is the difference between UI & UX?
UX Design refers to User Experience Design, while UI Design stands for User Interface Design.
What is the role of the Principal UI/UX Designer?
A principal UI/UX designer role is a visionary architect in digital design, sculpting interactive programs and user interfaces that elevate customer satisfaction. Their mission? To enhance the user experience across products and journeys, ensure every interaction is functional and delightful. Here’s a glimpse into the multifaceted responsibilities that define their role:
Design: They are the artists behind the aesthetics, meticulously crafting the visual elements of a product or website. From layout and color schemes to typography and navigation menus, every detail is thoughtfully considered to create a harmonious and engaging experience.
Testing: With a keen eye for detail, they rigorously test sample applications, websites, and software, assessing user experience to identify pain points and opportunities for improvement. This iterative process is crucial for refining the final product.
User Experience: At the heart of their work lies a deep understanding of user and business requirements. They gather insights, empathize with users, and translate needs into actionable design strategies that resonate with the audience and the brand.
Creative Team Leadership: A principal designer is a creator and a mentor. They guide and inspire an innovative team, leading by example and fostering an environment where innovation thrives. Their leadership cultivates collaboration and sparks creativity.
Design Best Practices: As creative experts, they ensure that projects outsourced to other agencies adhere to established design best practices. Their expertise guarantees that the brand’s integrity is maintained across all touchpoints.
Wireframes and Prototypes: They bring ideas to life by building detailed wireframes and high-fidelity prototypes. These tangible concepts serve as blueprints for the user experience, allowing for exploration and refinement before the final design is realized.
Design Language: It is essential to develop and maintain a consistent design language and style guide. This framework reflects the brand’s identity and product vision, ensuring every element aligns with the overarching narrative.
User Journey: They continuously refine the journey by leveraging user feedback, data, and research. This commitment to understanding the user’s path allows them to create seamless experiences that resonate deeply and foster loyalty.
A principal UI/UX designer is a master storyteller. They weave aesthetics, functionality, and user insights to craft experiences that captivate and inspire. Their work is not just about design; it’s about creating connections that transform how users interact with the digital world.
What is your work process?
I tackle tasks through an iterative process, including data collection, problem definition, idea generation, prototyping, and solution implementation.
Can I hire you as a freelancer?
Yes, I am available for freelance work.
What services do you provide?
I primarily offer UI/UX Design, UX audit, Design System, no-code development, Conversion Rate Optimization, and Consultancy.
What is the timeline for a UX design project?
All factors influencing the cost (scope, complexity, platforms, budget, and client feedback) will also impact the delivery timeline of a UX design project.
How much does UI/UX Design cost for MVP design?
The cost of the MVP UI/UX Design is directly proportional to the project’s scope. However, the basic engagement costs with me can be USD 21 per.
Can you help us redesign our legacy enterprise/B2B software?
Yes, I specialize in redesigning legacy software. I have extensive experience modernizing outdated systems and can help improve their usability and user experience.
What services do you provide?
I primarily offer UI/UX Design, Branding, Web Design, front-end development, Conversion Rate Optimization, and Consultancy.
How can I get a proposal for my project?
To begin, email me with your project summary or RFP; I’ll reply within 24 hours to schedule a discovery call to discuss your needs before sending you a detailed proposal.